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Ferrari Unveils First Fully Electric Car, The Luce

Published Tuesday, May 26, 2026 · Updated May 26

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Media Analysis

AI synthesis

Ferrari has unveiled its first fully electric car, the Luce, priced at $640,000. The five-seater model was developed with former Apple design chief Sir Jony Ive. Following the launch, Ferrari's share price dropped, reflecting investor uncertainty and a divisive reception to the car's minimalist design.

Framing differences

The Guardian focuses on the negative market reaction and the divisive design of the Luce, linking it to investor uncertainty. BBC News provides a broader overview of the launch, including the price and design collaboration, while also noting the context of other manufacturers scaling back EV plans.

What We Know — Key Points

  • Luxury sports car maker Ferrari has unveiled its first fully electric car, named the Luce, priced at $640,000 (£474,320).
  • The Luce is a five-seater model developed with former Apple design chief Sir Jony Ive.
  • Ferrari's share price dropped by up to 8% in Milan trading after the launch, recovering to a 6% decline.
  • The market reaction reflected investor uncertainty about the new model's success, with its minimalist design proving divisive among analysts and fans.
  • The launch occurs as some competitors scale back EV plans due to weak demand, though Ferrari will continue to offer petrol and hybrid options.

What Is Claimed — Perspectives

  • BBC NewsCenter

    Luxury sports car manufacturer Ferrari has launched its first fully electric car, the $640,000 Luce, a five-seater developed with former Apple design chief Sir Jony Ive. This launch occurs as some competitors scale back their EV plans due to weak demand, though Ferrari will continue to offer petrol and hybrid options.

  • The GuardianLeft-leaning

    Ferrari's share price dropped after the launch of its first electric vehicle, the Luce, which features a minimalist design by Jony Ive that proved divisive among analysts and fans. The market reaction reflected investor uncertainty about the new model's success.

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