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NBA star Steph Curry signs 10-year deal with China's Li-Ning

Published Wednesday, June 3, 2026 · Updated June 3

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Coverage is limited to a single source, lacking diverse geographic or ideological perspectives.

Media Analysis

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NBA star Stephen Curry has signed a 10-year endorsement deal with Chinese sportswear company Li-Ning. This agreement follows his departure from Under Armour last November.

What We Know — Key Points

  • Four-time NBA champion Stephen Curry signed a 10-year deal with Chinese company Li-Ning on Monday (Jun 1) after leaving Under Armour last November.

What Is Claimed — Perspectives

  • Channel News AsiaCenter

    NBA star Stephen Curry signed a 10-year deal with Chinese company Li-Ning on June 1, after previously leaving Under Armour in November.

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