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APAC Consumers Dissatisfied with Bank Loyalty Rewards

Published Friday, June 12, 2026 · Updated June 13

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Narrative Spectrum

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  • Consumer Dissatisfaction & Program Evolution — 1 source

Media Analysis

AI synthesis

A report by Dragonpass, the APAC Loyalty Index, indicates that a significant portion of high-income consumers in the Asia-Pacific region are dissatisfied with their current bank loyalty rewards. The study highlights a need for banks to adapt their programs to offer more lifestyle-relevant benefits, emotional trust, and everyday utility, including travel and digital concierge services.

What We Know — Key Points

  • 53% of high-income earners in the Asia-Pacific region find their current loyalty rewards are misaligned with their actual needs, according to the Dragonpass APAC Loyalty Index.
  • The Dragonpass APAC Loyalty Index suggests a shift towards lifestyle relevance, emotional trust, and everyday utility in loyalty programs, with travel and digital concierge services becoming key for customer retention.

What Is Claimed — Perspectives

Consumer Dissatisfaction & Program Evolution
  • The Hindu

    A Dragonpass APAC Loyalty Index report reveals that consumers in the Asia-Pacific region are increasingly dissatisfied with traditional bank loyalty programs, with 53% of high-income earners finding rewards misaligned with their lifestyle needs. The study suggests a shift towards lifestyle relevance, emotional trust, and everyday utility in loyalty programs, with travel and digital concierge services emerging as new key levers for customer retention.

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